{"id":169833,"date":"2024-01-31T23:20:31","date_gmt":"2024-01-31T23:20:31","guid":{"rendered":"https:\/\/culture.org\/?p=169833"},"modified":"2024-01-31T23:20:31","modified_gmt":"2024-01-31T23:20:31","slug":"apple-music-increases-royalties-for-spatial-audio-content","status":"publish","type":"post","link":"https:\/\/culture.org\/art-and-culture\/music\/apple-music-increases-royalties-for-spatial-audio-content\/","title":{"rendered":"Apple Music Increases Royalties for Spatial Audio Content"},"content":{"rendered":"<p>Apple Music announces a 10% royalty increase for Spatial Audio tracks, boosting artist compensation and enhancing audio quality.<\/p>\n           <!--  <script type=\"text\/javascript\">\r\n                jQuery(document).ready(function() {\r\n                    jQuery(\".key-accordion-item .key-menu\").on(\"click\", function() {\r\n                        if (jQuery(this).parent().hasClass(\"active\")) {\r\n                            jQuery(this).next().slideUp();\r\n                            jQuery(this).parent().removeClass(\"active\");\r\n                        } else {\r\n                            jQuery(\".key-content\").slideUp();\r\n                            jQuery(\".key-accordion-item\").removeClass(\"active\");\r\n                            jQuery(this).parent().addClass(\"active\");\r\n                            jQuery(this).next().slideDown();\r\n                        }\r\n                    });\r\n                })\r\n            <\/script> -->\r\n\r\n\r\n            <!-- start html -->\r\n\r\n            <div class=\"news-key-takeaway-wapper\">\r\n                                <span style=\"background-color:#4db2ee;\">Key Takeaways<\/span>\r\n                <ul class=\"news-key-nbox\" style=\"border-color:#4db2ee;background-color:rgba(77, 178, 238, 0.1);\">\r\n                                                        <li>Apple Music announces a 10% increase in royalties for Spatial Audio content.<\/li>\r\n                                                                    <li>The initiative aims to reward high-quality production and support artists financially.<\/li>\r\n                                                                    <li>Spatial Audio's popularity surged with a 5,000% increase in available tracks since 2021.<\/li>\r\n                                                <\/ul>\r\n            <\/div>\r\n            \n<h2><strong>Apple Music Elevates Artist Compensation with Spatial Audio Royalties<\/strong><\/h2>\n<p><a href=\"https:\/\/culture.org\/special-interest\/ai-driven-accessibility-innovations-coming-to-apple-devices\/\" target=\"_blank\" rel=\"noopener\">Apple Music<\/a> has announced <strong>increased royalties for music available in Spatial Audio<\/strong>. Starting this month, artists will benefit from a 10% higher royalty rate for their Spatial Audio content on the <a href=\"https:\/\/culture.org\/art-and-culture\/music\/over-1-million-manipulated-tracks-on-streaming-platforms\/\" target=\"_blank\" rel=\"noopener\">streaming platform<\/a>. This initiative marks a notable effort by Apple Music to incentivize high-quality content creation and compensate artists for their investments in advanced audio technology.<\/p>\n<h2><strong>Spatial Audio: Enhancing Listener Experience<\/strong><\/h2>\n<p>Launched in June 2021, Spatial Audio on Apple Music <strong>offers a surround sound experience<\/strong>, providing an immersive audio format without additional costs to subscribers. This feature aligns with Apple&#8217;s continuous endeavors to enhance user experience through technological advancements.<\/p>\n<h2><strong>A Strategy for Quality and Business Growth<\/strong><\/h2>\n<p>According to a report by Music Business Worldwide, Apple Music&#8217;s decision to increase royalties is not solely a gesture of appreciation for high-quality content. It also aims to <strong>ensure fair compensation for the artists&#8217; time and resources invested<\/strong> in creating music in Spatial Audio. This move is seen as a strategic effort by Apple to encourage the use of its products like iPhones, iPads, and MacBooks, which support Spatial Audio, potentially boosting hardware sales.<\/p>\n<h2><strong>Competitive Edge in the Streaming Industry<\/strong><\/h2>\n<p>This initiative by Apple Music <strong>could provide a distinct advantage over its competitors <\/strong>in the music streaming market. While Amazon Music and Tidal offer access to music in Spatial Audio, major player <a href=\"https:\/\/culture.org\/art-and-culture\/music\/maximize-music-exposure-on-spotify-with-campaign-kit\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> does not. The increased royalties could lure more artists towards Apple Music for better earnings, enriching the platform&#8217;s Spatial Audio catalog.<\/p>\n<h2><strong>Significant Growth in Spatial Audio Tracks<\/strong><\/h2>\n<p>Apple Music revealed a staggering <strong>5,000% increase in songs available in Spatial Audio <\/strong>since its inception in 2021. This exponential growth underscores the format&#8217;s popularity among artists and listeners, paving the way for a more prosperous and diverse musical landscape.<\/p>\n<h2><strong>Aligning with Broader Initiatives<\/strong><\/h2>\n<p>In 2023, <strong>Apple Music and Apple Maps collaborated to launch city-specific music guides<\/strong>, further expanding the brand&#8217;s influence in the realm of music and technology. This royalty increase is another step in Apple&#8217;s broader strategy to integrate its services and products, creating a cohesive ecosystem that benefits creators and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10028,"featured_media":169839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398],"tags":[],"class_list":["post-169833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"acf":[],"_links":{"self":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/169833"}],"collection":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/users\/10028"}],"replies":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/comments?post=169833"}],"version-history":[{"count":0,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/posts\/169833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media\/169839"}],"wp:attachment":[{"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/media?parent=169833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/categories?post=169833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/culture.org\/wp-json\/wp\/v2\/tags?post=169833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}